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Image Optimization
The images are an important part of making your site visually appealing to visitors. However, search engines do not understand the content of the images on a website. This is true even if the images have the text in them. For example, you can have your logo in words, but search engines can not read these words because they are not standard text. This is an image. That is why the optimization of image becomes very important.
However, what's even more important about image search, is how Google's Universal Search, Ask's 3d Search and Yahoo's Blended Search are utilizing and incorporating images from each of their image search verticals into the 'regular' search results.
No longer are images appearing as just 3 images at the top of a results page, you'll see images incorporated in a lot of different ways. You'll see images coming up with the news one boxes, with descriptions of videos that aren't on Google Video or YouTube, a group of images could appear at the bottom of a page, as opposed to the top of the page. All of the search engines are striving to make the results more relevant and incorporating images into the results is definitely part of that strategy. So with that in mind, here's 5 tips to make sure you're optimizing your sites images for the search engines. |
| How to Optimize Google Image |
So when we talk about search engine optimization means optimizing the entire site. This includes optimization of the image too. Many search engine optimizer to understand the importance of image optimization and have implemented it. If you are new to search engine optimization and want to know the trick to optimize images for Google, then here are some:
- Name of all the images on your website using the label The label Alt Alt Enter a keyword or phrase that is most relevant to the picture. This gives search engines an idea of what the content is. For your images to write a short description by one of the words that best describe the image.
- Next important when trying to save a picture on the website of the folder name. Do not go for something "7jkl.jpg. It is generally preferable to use the name used in the alt text.
- To link to an image that is good to use words instead of general phrases. For example, if the picture is about chocolate ice cream, and then instead of writing, click here or see here, type "chocolate ice cream image.
- If a word is used very competitive to name then remove the image and upload the image from a different angle. This will make the image more relevant and improve the classification.
- For the names of images using Google using JavaScript, this will prevent the development of their websites. Therefore, visitors see the site and not the image frames, when you click on the image.
- To make it compatible with standard images, which are required to include the alt tag, width, height and title of all your images.
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| Optimizing imaging offers the following advantages: |
- Free product promotion
- More opportunities for optimizing regular search alone
- More to exposure of sites for sharing photos and the social image sharing sites
- Easy to compete as there is less competition in the image search engines
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- Emphasize the uniqueness of the images
- Emphasize the quality of images
- Image format: Image slicing, image cropping and image re-sizing
- Image file name: Make sure the file name, image or IMG SRC string contains the first keyword
- Avoid the use of large images
- Tagging Image:
- SRC attribute to specify the URL of the image
- Width is specified in pixels
- Height specified in pixels
- Alt attribute that describes the content of the image-this is one of the most important elements of the image optimization
- Part of the attribute that contains the text to display when the user places the mouse over the image
- End XHTML with a reference image
- Prevent query strings for IMG ERS
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- Website Usability: Usability Web page is very important for image search optimization. Images are displayed at the top of the image and the search results in second place, it forces the end user, click the link to the image and then take it to your website. Writing alternative text keyword stuffing is not going to inspire people to click on the link in the image on your site.
- Image freshness. If we are destined for highly competitive keywords then we must re-load the images, since it is an image of freshness contextual key to search engines and will have good impact on the image in the rankings of search keywords.
- Optimize the page with the image. The images appear to be more preferred if they are on a page that is all about the keyword or topic. Optimization of the page where the image is as important as the optimization of the image itself. Optimizing the search page enhances contextual search for graphic images. Search engines in the text around a graphic image to determine relevancy. Text within the anchor tag and bar next to the text is going to influence the image search rankings.
- Organization of files. We must create a folder of images on our web server and should be accessible to search engines. We should not exclude directory of graphic images of robots. Furthermore, we must not "click to view larger image" link within a JavaScript. When we do this, search engines are limiting access to the image file, because search engines can not crawl java script links.
- Target audience high. There are different ways you can get people interested in your business and thus create traffic and leading to better conversions. For example, hotels may display furniture and decorative arts, plus detailed information on its rooms, restaurants and points of view can show or special event rooms.
- Search in the search engines of the image to see how your images appear after they have been indexed with search engines. Later, you can review the changes and can make the necessary changes in it.
In the end I would like to conclude that if your site will run for five to six months after the implementation of the above suggestions for optimizing image, then surely some fairly dramatic results in terms of traffic to your website. |
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