Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization India is a science that analyzes search engine algorithms and human visitor behaviour to get your website top rankings on major search engines like Google, MSN, and Yahoo.

SEO is also the art of using Meta tags, organic positioning of keywords in the body text, analyzing keyword density using popular SEO tools and techniques. However, top search engine rankings can only be achieved by SEO experts who, like doctors, use experience, natural instincts and common sense to devise the most appropriate Search Engine Optimization strategy. Their approach is also based on research, target audience, a website's USPs, demographics etc.

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SEM agencies all around the world use SEO tools to aid them in marketing. There are variety of tools and tactics available of which the top four are listed below.

Optimizing Title Tags

Optimizing Title tags is one of the SEO industry tools needed to increase the search rankings of a website. All search engines place a high weightage on these tags as compared to the other aspects of the web page. The importance of optimizing title tags is proven by the fact that a whopping 95% of the SEO companies that were surveyed accepted to using this technique with successful results.

Optimizing Meta Description Tags

With 87% of the SEM companies applying this technique to increase page ranking, this tool comes second on the list of SEO industry tools. The Meta description tag which is an HMTL code in the header section of the webpage plays a twofold role in any SEO campaign. They not only help the in increasing the page ranking, they also provide a brief description about your page in the SERPs.

Optimizing Meta Keyword Tags

Though highly misunderstood and abused, this is one of the most important tools that needs to be used the ethically to get higher page rankings. Irrelevant Meta tags bring unnecessary visitors to your website and 81% of these visitors leave your website in the first 10 seconds. Hence, it is important to use relevant Meta tags to lure the right audience. This ranks third in the list of tools used by SEO companies with a total rating of 70%.

Optimizing On-page Keyword Usage

Though the process of finding the right keywords is tricky, it is also imperative. This is a tool which, when used effectively can impact your website positively. However, keyword spamming leads to your website being blacklisted by the search engines and hence this unethical approach should be avoided. 85% of the SEO companies use this tool in an ethical manner to increase their page rankings.